The goals:
– Create a logo with the name of children shoes store – LyLa
– Assist the store owner to find  the brand concept: sustainability, living and working together
(The store – Lyla sells organic and environmentally friendly children’s shoes.)

The approach:
– Create the logo and stationary with strong connection of the brand concept and the store products: children shoes

The challenges:
– Find the color combination for selected color – purple and the color has also to show the concept

Technical details:
– Adobe  illustrator, sketch



Color Combinations and creative graphics of the logo







Lyla logo


Final result

Lyla logo