The goals:
- Create a logo with the name of children shoes store – LyLa
– Assist the store owner to find  the brand concept: sustainability, living and working together
(The store – Lyla sells organic and environmentally friendly children’s shoes.)

The approach:
- Create the logo and stationary with strong connection of the brand concept and the store products: children shoes

The challenges:
- Find the color combination for selected color – purple and the color has also to show the concept

Technical details:
- Adobe  illustrator, sketch

 

 

Color Combinations and creative graphics of the logo

 

 

Print

 

 

 



Lyla logo

 

Final result

Lyla logo

presentation-of-logo-business-card1