Marketing Material for Chia DNA

Marketing Material for Chia DNA

The goals:
–  Strengthen the brand image of “Chia DNA”
(The brand image: Chia DNA offers self selfproduced and unique illustrations products)

The approach:
– Extend Chia DNA brand image through marketing / packaging materials

The challenges:
– Limited budget and time

Technical details:
– Adobe Photoshop, illustrator, sketch

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Marketing Material Design for Delta

Marketing Material Design for Delta

The goals:
– Rebrand “Delta Switches” and strengthen the brand image and marketing communication

The approach:
– Follow the brand guideline of “Delta Electronics” to rebrand “Delta Switches” and strengen the brand image
– The brand image of “Delta Switches” has to present high tech, morden, stability and humanised for Delta’s patterns and target group

The challenges:
– Limited budget, resource and time

Technical details:
– Adobe Photoshop, illustrator, sketch

 

layout-for-logo-design-05

DA

DA

The goals:
– Improve the readability for the logo of a startup fashion brand and strengthen the brand image with the logo
( Deborah Abigail is a start-up trendy brand for bag and clothing.)

The approach:
– Simply and modernise the old logo
– Select the standout color combination

The challenges:
– The color of the logo has to fit with diverse clothing products

Technical details:
– Adobe illustrator, sketch

 

Café Oranje logo & logo animation

Café Oranje logo & logo animation

 

 

The goals:
–  Make readers to remember the collection “Café Oranje” of short stories for Dutch culture and expression

The approach:
– The  logo of “Café Oranje” has to show the connection with Dutch / Nederlands image
– Easy to read and remember with modern, clean, cheerful and fun graphic style

Technical details:
– Adobe illustrator, After Effects, sketch

 

layout-for-cafe-oranje

 

 

https://www.youtu.be/go5c1Y2eJBo

 

 

Logo / corporate design for Chia Design and Art

Logo / corporate design for Chia Design and Art

The goals:
– Rebrand “Chia Design and Art” and strengthen the brand image

The approach:
– The brand image / logo of “Chia Design and Art” has to show clear connection with Chia’s signature, art and design.
– Easy to read and remember with modern and clean graphic style.

The challenges:
– Chia is a graphic designer and illustrator with multidisciplinary skills. I need to show her skills and signature in the promotion materials with consistent brand image.

Technical details:
– Adobe Photoshop, illustrator, sketch

 

layout-for-chia-logo-and-corporate-design

COOL FUTURE Logo & Layout

COOL FUTURE Logo & Layout

The goals:
– Improve the readability for the logo “COOL Future” and strengthen the brand concept through the logo

The approach:
– Simply the form of the logo
– Selected the clean blue and bright green for the main color of logo because of the core of the brand is morden, technologic, environment friendly and sustainability

The challenges:
– To convience the client that the brand image needs to be improved

Technical details:
– Adobe illustrator

Print

(The left top logo is chosen for the new logo.)

Kerst Markt poster 2017

Kerst Markt poster 2017

The goals:
– Promote De Zelfgemaakte Kerstmarkt and “Chia DNA”

The approach:
– Promote De Zelfgemaakte Kerstmarkt and “Chia DNA” through Facebook

The challenges:
– Create the graphic style which fits De Zelfgemaakte Kerstmarkt

Technical details:
– Adobe Photoshop, pastel painting

 

santa-his-helpers-poster

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Logo & cooperate design of Berlin water

Logo & cooperate design of Berlin water

The goals:
– Create a new logo with the Chinese name / 柏林水務 of the company and corporate design for Chinese market

The approach:
– Select the right fonts which might fit the brand image and original logo
– Modify the characters to fit the original logo

The challenges:
– The graphic style has to fit original logo, brand image and also the Chinese market

Technical details:
– Adobe illustrator


layout-for-berline-water-logo-design

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Lyla’s logo and business card

Lyla’s logo and business card

The goals:
– Create a logo with the name of children shoes store – LyLa
– Assist the store owner to find  the brand concept: sustainability, living and working together
(The store – Lyla sells organic and environmentally friendly children’s shoes.)

The approach:
– Create the logo and stationary with strong connection of the brand concept and the store products: children shoes

The challenges:
– Find the color combination for selected color – purple and the color has also to show the concept

Technical details:
– Adobe  illustrator, sketch

 

 

Color Combinations and creative graphics of the logo

 

 

Print

 

 

 



Lyla logo

 

Final result

Lyla logo

presentation-of-logo-business-card1

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